Ungalli: Turning plastic into positive impact

How impact metrics resulted in a successful Kickstarter campaign and boosted online conversion

Differentiating in a crowded market

Inspired by a bedtime story their mother read to them as kids, sisters Hailey and Bree Hollinsworth sought to create a brand that celebrated individual expression while raising awareness for pollution in the fashion industry.

Designing clothing out of recycled PET bottles, manufactured entirely within Canada, Ungalli had a sustainable product with the metrics to support it, but they needed a method to display transparency, credibility, and results.


With Green Story integrated into their consumer journey, Ungalli could now show their visitors the positive impact of each product throughout the site. From selection, to cart review and checkout, customers could now see the number of plastic bottles recycled, days of drinking water saved, and lightbulbs conserved, compared to the industry standard.

Showcasing these metrics on Ungalli’s website saw the conversion rate more than double from their previous reports. Their continued commitment to sustainability and transparency has resulted in a brand with longevity in an increasingly crowded market.